Tata Motors Passenger Vehicles has signed on as headline sponsor of the third season of Dating #NoFilter South Africa, anchoring a three-tier commercial base that also includes associate backing from Stretton’s Gin and Telkom. The season premieres on Bravo Africa (DStv 124) at 19:00 on Sunday, 18 October, and runs through to the finale on Sunday, 20 December.
The sponsorship structure shapes what viewers will see on screen. Tata’s vehicles feature throughout the dating journey, transporting contestants to and from their dates and providing the setting for the candid in-car conversations and first reactions that have become a signature of the series. Season 3 also marks the on-screen debut of Tata’s all-new SUV, the 1.2l Turbo Osprey, woven into the contestants’ dating experiences across the season. Stretton’s Gin and Telkom round out the partner lineup.
For NBCUniversal, the renewal is a bet on proven local demand. Chrystele Fremaux, Senior Vice President Programming, EMEA Networks & International Direct-To-Consumer, NBCUniversal, framed the new season as an extension of an already validated property. “Building on the success of the first two seasons of Dating #NoFilter South Africa, this production of Season Three reflects our commitment to delivering content that resonates with South African audiences,” she said. “We’re excited to bring viewers another season filled with humour, authenticity and relatable entertainment.”
The format’s commercial pedigree extends well beyond South Africa. Produced by Brainstorm Entertainment Media for NBCUniversal International Networks & DTC, the series is a local adaptation of a format that originally aired on E! in the US, with the African version standing as the fourth international adaptation. Global distribution sits with NBCUniversal Formats, part of Universal Studio Group, meaning each new local season also feeds an international licensing business.
Production is currently underway, with filming across Durban, Cape Town and Johannesburg. The third season follows a successful debut in 2024 and a highly lauded second series in 2025, and promises fresh faces, fresh flings and even more wild twists. Twenty commentators will deliver real-time wit as bold singles dive into blind dates, with the roster once again led by comedian, TV personality and actor Jason Goliath.
Joining Goliath are Angela Linda (presenter and model), Carpo More (content creator, TV host and entertainer), Carvin Goldstone (comedian), Celeste Ntuli (comedian), Dee Koala (musician), Dillan Oliphant (comedian), Jesse Suntele (actor and musician), Jo-Anne Reyneke (actress and TV personality), Khanyi Mbau (actress and TV personality), Kim Jayde (TV host and model), Lilian Dube (actress and comedian), Noluthando Shabalala (content creator and comedian), Nomthandazo Rubushe (comedian), Okay Wasabi (YouTuber and comedian), PD Jokes (comedian and content creator), Primo Baloyi (YouTuber and comedian), Rosette Ncwana (philanthropist, model and businesswoman), Rouge (musician) and Toolz (content creator and TV personality).
The casting leans on established names with existing audiences, a strategy that pairs format familiarity with built-in followings. Whether a date goes brilliantly right or spectacularly wrong, the quick-witted panel is positioned to ensure nothing goes unnoticed, from romantic mishaps to off-the-wall icebreakers.
Meanwhile, the announcement follows the recent airing of Kickin’ it with Kim Jayde, Broadcast Edition on the channel, underscoring Bravo Africa’s investment in homegrown and local talent and its push to keep DStv subscribers supplied with iconic, talked-about unscripted programming. Further details on the premiere are available via Glamour South Africa at https://www.glamour.co.za/lifestyle/season-3-of-dating-nofilter-south-africa-premieres-on-bravo-this-sunday-the-18th-of-october-ca272eb2-7b55-4e81-a62a-bb3acec8c100, with the season airing weekly until its 20 December finale. Whether the three-tier sponsorship model delivers the audience returns NBCUniversal and its partners are banking on will become clear as the weekly episodes roll out.